WEDGE SANDAL CONCEPT

Frustrated by athletic getting all the hype, "casual can be cool too," became my mantra when

conceptualizing Women's product for S21.

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When designing the "Hikerator" concept, my goal was to deliver a statement piece that brought freshness, attitude and energy to Women's Casual.

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The making of the sample was a rewarding exercise in creative problem solving, equally as fun as it was challenging.